Belgium B2C E-commerce Report 2019

GDP continues to increase with a steady growth rate of 1.5%.

‘The e-commerce market in Belgium is rapidly growing, mostly in the food, textile and electronics industries. Consequently, the Belgian market is considered one of the most attractive for e-commerce activities, growth potential and infrastructure.’
Alain De Weerdt, Key Account Manager, Asendia Belgium

Infrastructure & Logistics

Belgium’s rankings for Logistical Performance and Ease of Doing Business have risen. However, the country appears to be decreasing its investments in telecommunication and human capital, as the E-Government Development Index ranking has dropped, as has their ranking for Internet Inclusivity.

E-commerce Landscape

The main reasons for shoppers in Belgium to buy online are the good prices followed by personal satisfaction with previous experiences. As a small country, most consumers expect quick delivery times.

Cross-border online shopping is popular, with consumers making most of their e-purchases from retailers based in the Netherlands, China, and Germany. Figures show a wider acceptance of cross-border shopping and a willingness to buy from other countries.

In addition, the Belgium e-commerce report contains essential information on correct language localisation, consumer devices, the top product categories and the most popular countries to shop from.