How flexibility will define your E-commerce success

The delivery landscape is changing

According to McKinsey, Europe’s out-of-home (OOH) delivery market will exceed €9 billion by 2027 - a clear signal that flexibility has become a decisive competitive factor (Asendia Global 360 Report).

For years, the last mile has been the most complex and expensive step in the online-shopping journey. Missed deliveries, rising fuel prices and carbon-reduction targets are forcing retailers to rethink what “fast and convenient” truly means.

Shoppers want control, not compromise

According to Sendcloud’s E-commerce Delivery Compass 2023, delivery choice is now a decisive factor for European shoppers. Nearly a quarter abandon their baskets when they can’t select their preferred delivery method, and growing numbers want convenient alternatives such as lockers and pick-up points. Consumers increasingly expect delivery to fit their daily routines - whether that’s collecting a parcel on the commute, near the gym or on the school run. Retailers who offer out-of-home options not only reduce cart abandonment but also strengthen long-term customer loyalty through meaningful choice.

e-PAQ GO Out-of-Home delivery is the answer

Out-of-Home delivery gives customers the freedom to collect their orders from secure lockers or staffed parcel shops within a trusted carrier network. With e-PAQ GO, Asendia brings this flexibility straight to the checkout experience, displaying a map of nearby pick-up points so shoppers can choose the one that best fits their schedule and receive local-language notifications by SMS or email. For retailers, the benefits are just as clear - fewer failed deliveries, lower last-mile costs, and the ability to scale seamlessly across borders.

Europe leads the way

Out-of-Home is already standard in Poland and the Baltics at 50% usage (McKinsey’s October 2024 OOH Delivery Market Study). France, Spain and Italy are following quickly, driven by dense locker networks and new partnerships.

Asendia’s 250 000 + collection points and carrier-agnostic model ensure consistent service across borders.

Preparing for the next phase of growth

Retailers who clearly communicate the benefits of out-of-home delivery - with simple messages like “Collect near you for free” are far more effective at turning awareness into action. As technology continues to evolve, innovations in route optimisation, predictive analytics, and automated notifications will make this flexibility even smarter, delivering greater convenience for shoppers and efficiency for retailers alike.

Deliver smarter and faster.

Learn how e-PAQ GO helps retailers reduce costs with flexible out-of-home delivery.