An International Expansion Guide for Beauty Brands

What are the opportunities for long-term success in global expansion for beauty brands? How important are localisation and logistics in global beauty E-commerce expansion?

We are delighted to partner with ESW who have surveyed more than 16,000 shoppers from 16 countries to find out.

The global beauty industry has been on a wild ride for the last three years. First, Covid-related lockdowns sent many workers home and sales fell in 2020. Then, global conflict and inflation caused shoppers to re-evaluate their financial priorities. And now sales have largely rebounded and are on a strong growth trajectory. Through it all the beauty sector has proved resilient.

“Today's beauty industry is built for Super Fans...who are motivated by scarcity and exclusivity - not price."

This report aims to give brands the insight they need to make data-driven expansion decisions that grow business.

What does this free report include?

• How much beauty shoppers plan to spend on online purchases
• How young shoppers are more likely to buy beauty products
• The top 5 countries for global beauty e-commerce
  
• What opportunities beauty brands have in global markets
  
• How ESW and Asendia can enable global growth for beauty brands