USA B2C E-commerce Report 2019

B2C e-commerce turnover is forecast to exceed $547 billion this year.

‘US customers typically expect a service of five to eight days for delivery of goods bought on the internet. Visibility on where the parcel is in its journey is a standard requirement.’
Yvette Hooites, Product Manager, Asendia

The USA E-commerce Report delves into the B2C e-commerce market in the USA, including its connectivity, digital readiness, and device usage. The report also includes exclusive interviews with experts from SAP and Asendia.

Infrastructure & Logistics

As expected, the USA is successful in all the main e-commerce indices: the Logistical Performance Index, the Ease of Doing Business Index, and the E-Government Development Index. Surprisingly, it is not in the top five for any of them.

The USA is improving in general population internet penetration. Furthermore, GDP continues to increase with a steady growth rate, so the economy is certainly boosting the e-commerce sector, both domestically as well as internationally.

E-commerce Landscape

Last year, the distribution of online shoppers by gender was fairly even, and the highest e-shopper penetration by age group was led by ‘Generation X’ customers.

With regard to the top online retailers, Amazon, Walmart, and Apple are the most popular. During the holiday season, desktop is the most used device for online shopping, followed by smartphone. Last year, most consumers shopped online for gifts.

If you want to learn more about the e-commerce landscape of this great nation, download the USA E-commerce Report which is full of key information and additional insights.