The Economist

The Challenge

The Economist first came to Asendia in 1988 and now requires Asendia to:

The Solution

Asendia’s solution for The Economist is an end to end service, which includes:

In addition we also provide weekly management and printing of The Economist Renewals, acknowledgments and invoice letters; data processing, laser printing of multiple letter set-ups and envelope enclosing.

The Direct Mail campaigns involve Asendia maintaining brand image and increasing ROI wherever possible whilst managing the print and supply of all materials, data processing – including data cleansing to reduce waste , document set-up and cut sheet and continuous laser printing of various letter versions, folding of letters and envelope enclosing, distribution within the UK and globally and returns handling. Daily pick and pack of the E-Store and Economist Premia products – including Gold Blocking personalisation of branded Diaries – requires Asendia to provide a consistent and reliable service to The Economist customers and members of staff fulfilling single orders, consignments, & pallets of products and printed matter, with the capability to resolve any delivery problems quickly.

Our order fulfilment system offers The Economist live 24/7 portal access to a complete stock management and order reporting suite tailored to their specific requirements. All of this work is carried out across Asendia’s two fulfilment centres in Bedford. The Economist account is managed by experienced Account Management teams across both sites liaising with Economist contacts in three of their London offices, their Switzerland office and their German office.